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PMT MOTORS

Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.

       Article Takeaways
  • A well-trained customer service team and multiple communication channels streamline the after-sales process.​

  • Responding quickly and solving problems effectively strengthens customer trust.

  • Requesting feedback improves the customer experience and optimizes after-sales service.​

  • Key after-sales service processes: customer service, logistics, reverse logistics, feedback management, loyalty strategies.

Customer service

The first point of contact for the buyer will always be customer service. There, incidents involving the rest of the store’s departments will be managed and resolved.

Logistics

The process of handling and shipping the product is activated immediately after the purchase confirmation.

At Beeping we have an express shipping service with with delivery in 24/48 hours anywhere in Spain that includes personalized packaging and online tracking number along with a premium rate that will allow you to stay competitive in the market.

“A sale is over when you get paid”

Feedback Management

The quality process is also a differentiating factor that will make your customer feel unique. You can create a post-purchase email flow that includes everything from inquiries about their experience with the brand to the sending of offers and promotional products.

Loyalty Strategies

Although we will go deeper into this later, loyalty strategies such as a points collection program, preferential customer service, priority shipments or exclusive discounts are part of the whole funnel necessary for a customer to return to the brand.

Benefits of good after-sales service

As the Analytics Stepsarticle rightly notes, the goal of a business is to make money and keep customers happy.

One of the ways to do that is, without a doubt, by offering a good after-sales service.

Developing these two objectives in the right way will have a direct impact on the profit of your ecommerce business.

Primarily, because the customer will feel content in the event of any incident that may occur.

Then, because your brand image will grow and you will become a benchmark within your niche.

And finally, because this way you can increase your profit through different marketing efforts that involve both new customers and those who already have at least one previous purchase experience.

How to offer a quality after-sales service

As mentioned above, offering a quality after-sales service will bring a myriad of benefits to your business.

In order to help you better understand how to do this, we have decided to create what we call “the virtuous circle of after-sales service”.

What does this mean?

We are referring to 5 actions that, intertwined with each other and carried out in a responsible manner, will lead you to delivering a quality after-sales service.

Prior preparation

When we talk about prior preparation, we are referring to how prepared you are as a business to offer this service.

For that, you need to ask yourself some questions:

Do we have the capacity to deal with customer incidents?

Do we have the right personnel to carry it out?

Do we have the resources to invest in this?

Do we have clear policies on how to develop this service?

Will we be able to meet the logistical demands of scaling the business to the next level?

Will it be necessary to invest in a warehouse such as Beeping in order to delegate one of the most incident-prone after-sales processes?

Effective communication

This ties in with the previous point.

That is, you have the capacity, resources, personnel and policies in place.

How will we manage communication?

This action will be key to providing efficient after-sales service.

Having a trained customer service team, having all customer service channels open or including a contact form inside the store will also help this process to be dynamic so that customers can contact the company quickly.

Rapid response and problem resolution

This point refers to the speed and dynamism that you need to have when faced with an incident and how you will resolve it.

Each of the customer complaints must be answered according to the policies set forth by the company.

On the other hand, the logistics process of the product also comes into play at this point.

The dynamism of Amazon Prime has forced all other stores and even the shipping companies themselves to offer express delivery services.

Nowadays it is difficult for a customer to accept a product that takes more than 72 working hours to be delivered.

That is why, as we mentioned before, Beeping offers an effective and high quality solution since, thanks to our agreement with Correos Express, we can deliver within 24/48 hours.

Personalization

When we talk about personalization, we mean empathizing with the customer.

Not all customers are the same and that is where our human resources must bring into play all their skills in order to understand the needs of each person and adapt the after-sales service to meet them.

Requesting feedback

The last point of the virtuous circle refers to customer feedback.

It is important to be able to have the customer’s vision of how their entire journey has been during the company’s after-sales process.

This can be done through an email flow, a contact form or a simple phone call.

Common mistakes in after-sales service and how to avoid them

To err is human.

The challenge at this point is to fail as little as possible so that the customer gets a good impression of your after-sales service.

According to the Italian consultant Alberto Aleo in his article on “The 10 mistakes to avoid in the After-Sales service”, the biggest drawback of failing in this whole process is its consequence.

That negative aura generated with the customer and its subsequent shockwave could derail your business if it were to be repeated several times over a short period of time.

Now, what are the most common mistakes and how can we avoid them?Write your text here...

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